Meet the ReCreation team

Steve Parry MBE


Steve Parry is one of Britain’s most successful swimmers. He won a bronze medal at the 2004 Athens Olympic Games and set an Olympic record for the 200m butterfly in the semi-finals, impressively beating Michael Phelps – one of only four people to ever do so at the time.

After retiring from competitive swimming in 2005, Steve used his platform for good and co-founded his first business, Total Swimming. Now a group of Olympian-led businesses, Sporting House consists of Total Swimming Academies, Beth Tweddle Gymnastics, Becky Adlington’s SwimStars, Becky Adlington Training, swim! and ReCreation Together, the Group brands engage over 30,000 children every week and continue to break down the barriers to get kids active.

Steve is also Chair of Swim Safe, the outdoor swimming and water safety programme run jointly by Swim England and the Royal National Lifeguard.

Neil Richardson BSc

Business Development Manager

Neil leads all things business development at ReCreation. With 12 years of experience within the sports and construction industry, he has been a key player in the delivery of over 75 leisure facility projects across the UK.

Neil spearheads the way we challenge how leisure facilities are designed and built within the UK public and private sectors. His understanding and experience of supporting our clients through the full design and build process means he’ll be your most important point of contact.

As an avid sports fan and former semi-professional footballer, Neil is passionate about and knows the importance of ensuring that all communities have access to their own recreational space.

In his spare time, Neil loves exploring the outdoors and spending time with his wife and two kids.